AJ Boury

AJ Boury

Marketing and Communications

An experienced marketer and fintech operator, AJ has spent 15+ years leading financial services and technology companies. He serves as Head of Marketing and Communications at TIFIN. In addition, he currently serves as Chief Operating Officer at TIFIN Wealth overseeing the go-to-market, client success and operational activities across the business. Boury joined TIFIN in early 2020 and previously served as a fractional VP & CMO across TIFIN’s portfolio of early wealth-focused technologies including Magnifi, Clout, Totum and Positivly as they grew from initial launch to product-market fit. AJ brings a long career in brand building, product launches and operational excellence to the TIFIN team.

Before TIFIN, AJ served as Vice President, Segment Marketing, at Prudential Financial. He led a team responsible for acquiring and retaining key customer segments. He led the go-to-market plan for Prudential’s hybrid advisory, insurance and investment platform to modernize its direct-to-consumer offering. AJ previously held advertising, marketing, and business development roles at Citi, and led multiple accounts at integrated marketing agencies in NYC including BBDO and Dentsu Mcgarrybowen.

A New Jersey native, he graduated from the College of New Jersey where he played football. He now resides back in the Garden State with his wife and four children.

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